The Efficiency of Radio and Television Buddhist Propagation Project Based
on Tyler’s Goal Attainment Model and the Stake’s Congruence Contingency Model

Pinayo Prommuang, Phramaha Natthapat Kittimethee, Panutat Sansakron, and Pranee Kuemyarat
PhD, Lecturer, Kalasin Buddhist College, Makamakut Buddhist university
PhD, Lecturer, Kalasin Buddhist College, Makamakut Buddhist university M.A., Lecturer,
M.A., Academic Service, Kalasin Buddhist College, Makamakut Buddhist university *
Corresponding author:vopin2557@smail.com

Abstract
Mahamakut Buddhist University is a higher education that has provided education according to Mahamakut Buddhist University Act B.E. 2540 (1967) stating “propagation of Buddhism to the public”. In 2014, Kalasin Buddhist College under Mahamakut Buddhist University, therefore, had a budget to propagate of Buddhism under the Radio and Television Buddhist Propagation Project. This research is the evaluation research that its objectives were to study the goal attainment of the project and to study the transactions and outcomes of the project. The samples were 24 project participants who are monks, novices, university students, and school students living in Kalasin Municipality. The research instrument was the three-rating scale questionnaire based on Tyler’s Goal Attainment Model and the Stake’s Congruence Contingency Model. It was checked its accuracy and reliability by the focus group with three specialists as well as the meeting with 30 committees who concerned with the project. The standard criterion according to the Stake’s Congruence Contingency Model was at 2.30 levels. The statistics to be used for analyzing the data were frequency, percentage, mean and standard deviation. The findings of this research were found that the goals of the project were attained which was reached to the appointed criterion. The project transactions were also achieved especially in speakers who had ability in teaching, the subject contents were up to date, and the contents were useful for training as a DJ radio or TV reporter. Lastly, the outcomes of project found that the participants satisfied with the services, had good desirable characteristics based on the program, and felt worthiness.

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