• USER EXPERIENCE ASSESSMENT FOR HOTEL BOOKING WEBSITE
  • USER EXPERIENCE ASSESSMENT FOR HOTEL BOOKING WEBSITE

    Pornphimon Katkaeo, Kritsada Sriphaew

    Graduate Student, Master of Science Program in Information Technology, College of Information Technology, Rangsit University
    Assistant Professor, Faculty of Information Technology, College of Information Technology, Rangsit University

    Abstract
    At present, a large number of hotel booking websites are publicly provided with comparably relevant procedures; for example, searching, search result display, room detail display, and room booking. However, website visit statistics are different probably depending on user experience in aspects of Aesthetic, Usability, and Content. When a user has unpleasant experience after visiting a website, this may cause the user to leave the website and then visit another website instead. Therefore, this study was to assess user experience on prominent hotel booking websites: Agoda.com, Booking.com, and Expedia.co.th by monitoring good part of user interface design aimed to respond to searching, search result display, room detail display, and room booking. In this study, a hypothesis was proposed that user will have a better user experience if good parts of user interface design of those websites are combined. After experiment was executed with sample group of 46 people, it was found that a new website including good parts of user interface design from each website was able to create a better user experience but not every procedure was completely effective after assessing. In procedure of searching in aspects of aesthetics and content, its average value decreased when it was a component of the new website. In sample user’s opinion toward those two aspects, excessive quantity of content influenced on decreased aesthetics. For usability aspect, average value of searching procedure decreased; similar to room booking procedure, its average value also decreased due to limitation of study that an actual payment was not completed.


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  • ผู้เขียน : Pornphimon Katkaeo, Kritsada Sriphaew
  • เผยแพร่ : 2016-02-16

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